Last updated: November 4, 2026
Calla ("we", "our", or "us") operates the AI answering service available at usecalla.ca. This Privacy Policy explains how we collect, use, store, and disclose information when you use our service, and outlines your rights under applicable Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
By using Calla, you agree to the practices described in this policy. If you have questions, contact us at hello@usecalla.ca.
When you sign up, we collect your name, email address, and password (managed securely by our authentication provider). During onboarding we also collect your business name, business phone number, timezone, and phone type (cell, landline, or VoIP).
We collect information you provide about your business — including a voice recording, AI-generated business summary, frequently asked questions, custom greeting, service areas, hours, and pricing — for the purpose of configuring your AI answering agent.
When your Calla AI line receives a call, we record and process the conversation to generate a call summary, caller name, caller phone number, sentiment, urgency level, callback details, and transcript. This data is stored in your call log and used to send you notifications.
Payment details are collected and processed by our payment processor. We do not store your full card number. We store your payment processor customer ID, subscription status, plan, and billing dates.
We track minute usage against your plan's monthly allocation. We also use third-party analytics and advertising-measurement tools (see Section 3) to understand visitor behaviour on our marketing website and measure the performance of our ad campaigns.
If you opt in to SMS notifications during onboarding, we collect and store your mobile number for the purpose of sending call alerts. You can withdraw consent at any time from your dashboard settings.
If email call notifications are on, we store the email addresses you add to receive them (up to two), whether each address has been confirmed, and a history of changes: when addresses were added, confirmed, removed or unsubscribed, when notifications were turned on or off, and when you agreed to receive them. We do not record IP addresses or device information for these events.
We use the information we collect to:
We do not use your account, business profile, or call data for advertising purposes, and we do not sell your personal information to third parties. Our marketing website uses analytics and ad-conversion tracking as described in Section 3.
We share information with the following third-party processors solely to deliver our service. Each processor is contractually required to protect your data.
| Category | Purpose | Data shared |
|---|---|---|
| Authentication provider | Account creation & session management | Name, email, password hash |
| Database & storage provider | Storing account, call, and audio data | All structured account & call data; voice recording from onboarding |
| Application hosting provider | Serving the application | All application traffic |
| Payment processor | Payment processing | Billing details, subscription data |
| SMS provider | SMS notifications | Mobile number, call notification text |
| Email delivery provider | Sending email call notifications and address confirmation emails | Notification email addresses, business name, and the call details in each email (see Section 6) |
| AI voice & telephony provider | Operating your AI answering agent | Business profile, call audio & transcript |
| AI content provider | Generating summaries, profiles & transcriptions | Voice recording, call transcript, business info |
| Website analytics provider | Understanding visitor behaviour on our marketing site and measuring ad campaign performance | Page views, clicks, scroll and cursor movement, ad conversion events. Form field contents are masked and not shared. |
All providers are reputable companies with their own privacy programs. Some providers, including our email delivery provider, process data outside Canada, mainly in the United States, where it may be subject to the laws of that country. Contact us at hello@usecalla.ca if you want details on a specific provider's data handling practices.
When a caller reaches your Calla AI line, their voice is processed by our AI voice and telephony provider and our AI content provider to generate a transcript and call summary. Callers are not required to consent to recording through our platform — it is your responsibility as a Calla subscriber to comply with applicable recording consent laws in your province and industry.
Caller names and phone numbers captured during calls are stored in your account's call log. This data is visible only to you and to any email addresses you choose to receive call notifications (see Section 6), and is not shared with other Calla users or third parties beyond what is described in Section 3.
We retain your account data for as long as your account is active. Call logs are displayed for up to 90 days or 100 calls in your dashboard; underlying records may be retained longer for operational purposes. Notification addresses and their history are kept while your account is active and are deleted with your account.
If you cancel your subscription, your account and associated data are scheduled for deletion 60 days after cancellation. You may request earlier deletion by contacting us at hello@usecalla.ca.
By opting in to SMS notifications during onboarding, you consent to receive text messages from Calla regarding call activity on your account. Message frequency depends on your call volume. Standard message and data rates may apply.
You can opt out at any time by toggling off SMS notifications in your dashboard settings, or by replying STOP to any message we send. For help, reply HELP or contact us at hello@usecalla.ca.
We comply with Canada's Anti-Spam Legislation (CASL). We will never send you commercial messages without your express consent.
Email notifications. New accounts have email call notifications turned on, sent to the email address used to sign up. Each email summarises one answered call: the caller's name and phone number, the time and length of the call, what the call was about, the outcome, and whether it was urgent, a sales opportunity, or a callback was requested. Call recordings and transcripts are never included in emails.
Any address you add must be confirmed by its recipient before it receives notifications. You can turn email notifications off, change or remove an address at any time in your dashboard settings, and anyone receiving these emails can unsubscribe using the link in every email. Removing or unsubscribing an address stops future emails to it; it does not delete emails already delivered, which are held by the recipient's email provider. You are responsible for ensuring that the people you add are authorised to receive your callers' information.
Email notifications are sent through our email delivery provider, which processes this information in the United States.
Under PIPEDA, you have the right to:
To exercise any of these rights, contact us at hello@usecalla.ca. We will respond within 30 days. If you are not satisfied with our response, you may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, or loss. These include encrypted connections (HTTPS/TLS), access controls, and use of reputable infrastructure providers. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Calla is a business tool intended for use by adults operating Canadian businesses. We do not knowingly collect personal information from anyone under the age of 18.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we will notify you by email or through a notice in your dashboard. Continued use of Calla after changes are posted constitutes your acceptance of the updated policy.
If you have any questions about this Privacy Policy or your personal information, please contact us: